To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowd sourced a 27-minute branded-entertainment film. On Valentine's day the film aired on Greece's top TV channel and online, with great success.
February 14, 2010
Released
Love in Action
30min
—
Greek
Max ProductionsLacta
2016
2012
2023
1980
2019
1976
2020
2021
2010
2018
2011
1931
