Contestants are pitched unique products by convincing entrepreneurs – some of whom are showcasing real business ventures, while the others are “Snake Oil Salesmen,” whose products are fake.
With the help of guest celebrity advisors, Darius Rucker and Adam Devine, contestants must determine which products are real and which are a sham to advance to the "Snake Pit", for a chance to win life-changing money. Can they spot the real product or be duped by snake oil?
